Impeller led the design, curation and production of Carlton Football Club’s permanent museum at IKON Park. Working closely with the Club’s historian and communications team, we brought together historic artefacts, Premiership Cups, tactile displays and interactive digital content to shape an engaging celebration of Carlton’s history. From collection handling and interpretation through to audiovisual integration and final delivery, every element was carefully considered to connect supporters with the people, moments and achievements that have shaped the Club.