Impeller was engaged by the Sydney Swans Foundation to design a museum and visitor experience celebrating 150 years of the club’s history and new Headquarters in the Royal Hall of Industries, Sydney. The project was done in 2 stages with the first stage designing and developing the RHI main foyer including wayfinding and building signage, a significant trophy display, Donor Wall, Hall of Fame and club timeline. The second stage involved designing the museum. This covered multiple displays, significant collection management and a digital window display. Managing visitor flow throughout, the Swans Experience tells an engaging story of the Club from the first season in 1874 to current day.